This retail holiday season, millennial and Gen Z shoppers wield enormous buying power. Reaching these audiences with promotional messaging requires non-traditional advertising channels, social media interaction and influencer marketing. Cross-optimization of every channel — in-store, online, and app — is required to boost holiday sales, as these audiences love the convenience of online ordering, but […]
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Small Business Saturday® isn’t until November, but it will be here before you know it. Since the day was started in 2010, it has been a huge success. In 2018 alone, U.S. consumers reported spending an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday. But shopping small isn’t just about one single Saturday. Shopping […]
Knowing what type of Point Sale System is best for your small or medium business is important. ECR Systems are perfect for stand-alones and the back office. Let’s take a quick look at what ECR Systems are and what type of businesses they’ll benefit the most. What is an ECR System? Simply put, a ECR […]